Tag: contextual effects

What is the Placebo Effect?
July 14, 2016 Practitioners Brian Fulton

Just mentioning the placebo effect can cause many health professionals to get quite defensive.  There is good reason for this- the placebo has had a long and coloured history, including many snake oil salesmen exploiting this phenomenon. It is only within the last 60 years that it has been studied, and only within the last
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Understanding the Placebo Effect
July 14, 2016 Practitioners Brian Fulton

  Some therapists shudder at the mention of the term placebo effect, others are curious as to what it might be, still others embrace the concept. Where do you lie on this spectrum? Sticking one’s head in the sand and denying that it exists in your treatments is actually not helpful to you or to
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Can Contextual Factors Improve Clinical Outcomes?
July 14, 2016 Practitioners Brian Fulton

  Years ago I heard about the impressive results from placebos in several clinical trials and decided to explore the subject further to see if it was something that I, as a massage therapist, should know more about. The first book I read was The Placebo Response[i], by Howard Brody. This was an interesting read
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