Tag: Howard Brody

What is the Placebo Effect?
July 14, 2016 Practitioners Brian Fulton

Just mentioning the placebo effect can cause many health professionals to get quite defensive.  There is good reason for this- the placebo has had a long and coloured history, including many snake oil salesmen exploiting this phenomenon. It is only within the last 60 years that it has been studied, and only within the last